Is it a cool concept, or an idea that will flop?
Members of the Miami Heat and Brooklyn Nets will reportedly wear jerseys with nicknames instead of surnames in at least 1 of their 4 matchups this season.
The NBA has not announced the plan, but teams apparently have been aware of the likelihood of it happening for at least several weeks.
Miami’s Ray Allen says “It’s a way to let the fans in a little bit more.”
I get that, and I have no doubt the jerseys will fly off the shelves.
But think about this for a second.
Instead of James, for LeBron James, he’ll wear “King James” on the back of his jersey.
Allen will reportedly wear “Shuttlesworth” on his jersey, his character from the film “He Got Game.”
You’ll likely see Dwyane Wade wear “D-Wade”… Paul Pierce with “The Truth”… and Kevin Garnett sporting “The Big Ticket.”
What this screams to me is “ME.”
Look at me, look at my nickname.
Aren’t you supposed to be playing for the name on the front of your jersey?