The federal government recently announced it was going to require cable companies to unbundle the services it offers to TV viewers.
What does that mean?
You will be able to pay for what you use rather than having to buy a pile of other channels just to get the one you want.
The good news, no more basket weave TV, unless you want it.
The bad news no, more basket weave TV, even if you do.
Critics of the plan say we will lose choice and prices may rise as only the audience buys the channel, not the everyone on the grid, therefore fewer pockets to pick from.
Makes sense but then again, if the product is good, won’t it survive?
In the end business has to realize technology has placed the power of choice clearly in the hands of the consumer, not the conglomerate who once controlled distribution.
In the end we will probably see a hybrid version of both.
But one thing is certain.
Content is king along with the user who consumes it.
Not the old boys who run the monolithic model that are scrambling to keep up.
I’m Scott Thompson.