Tim Horton’s is fighting back in the coffee wars.
Starting next week in London, the coffee chain will be giving customers
a choice between its regular blend and a new dark roast coffee.
There’s no word when the pilot project might roll out to other markets, but it is the first time in the company’s 49-year history that it has offered a new blend.
A company spokesman says they will gauge customer reaction before deciding on next steps.
The choice comes as Tim’s rivals have turned up the pressure with discounts and customer loyalty programs.
Tim Hortons chief executive Marc Caira has been conducting a
widespread review of the chain’s operations since taking over earlier this year.